What Happens When Sports Franchises Become Too Valuable for Private Markets?

Sports franchises just broke private equity.

The Lakers sold for $10 billion. The 49ers got $8.6 billion for a 6% stake. All, as the average PE fund sits at $763 million AUM—pocket change compared to what teams cost now. 

Even the biggest sports-focused funds can only afford slices of franchises that billionaires used to buy outright.

We had to understand this insane gap for ourselves, so we pulled data from McKinsey's Global Private Markets Reports, Forbes' team valuations since 2010, Preqin and CAIA's PE market data, and Cambridge Associates benchmarking. 

Frankly, the numbers floored us and only scratched the surface as to how sports franchises have become too valuable for private funds, and have forced the complete collapse of how professional sports franchises get bought and sold.

Growth of PE Fund Size vs. Sports Team Valuations

Based on aggregating the data we pulled, the two lines tell entirely different stories: PE fund average AUM barely budged from $573 million in 2010 to $763 million by 2025—a sleepy 1.9% compound annual growth rate. Sports team valuations in comparison exploded from $450 million to $3.3 billion, clocking a 14.2% CAGR. 

The divergence really kicks in after 2020. PE funds hit their peak at an average $848 million AUM  in 2022, then deflated. Sports franchises went parabolic, especially post-COVID. 

Why the massive gap? PE's victim of its own success—fund counts ballooned from 3,000 to 8,000, diluting average sizes even as total industry AUM grew. Sports teams rode the opposite wave: scarcity value, lucrative media deals, and a growing lineup of investors wanting a trophy asset.

The latest franchise acquisitions further add to the narrative that traditional PE funds are getting priced out of owning a team.  

Lakers Sale @ $10B (2025)

Take the Los Angeles Lakers. Mark Walter bought majority control from the Buss family for $10 billion in June 2025. Four years earlier, Walter and Todd Boehly valued the same team at $5 billion when they bought out Philip Anschutz's stakes for $1.35 billion. 

The valuation literally doubled in under five years. 

No PE fund on earth generates those returns—and more importantly, no PE fund on earth has $10 billion lying around to buy a basketball team alone.

49ers Minority Stake Sale

Even tiny slices of teams now cost more than entire PE funds. The 49ers sold just 6.2% of the franchise mid-2025 at an $8.6 billion valuation (a record for an NFL minority deal). 

Do the math: 6.2% of $8.6 billion equals $533 million. That's nearly the entire AUM of an average PE fund ($763 million) blown on a sliver of one team. 

Want 20%? You need $1.7 billion. Want control? Forget it. PE funds are now fighting over crumbs, and even the crumbs cost half a billion dollars.

Implications

So what happens when buyers can't afford the product? PE firms pivot desperately. Think taking minority positions, begging their way into co-investment deals, and accepting whatever scraps of equity they can get.  

Teams face a different problem: who's left to buy them? Owners now float public listings, pitch crypto-token ownership schemes, and slice franchises into smaller pieces.  

The math is simple: the buyer pool shrank and sports franchises outgrew their buyers. PE funds need a miracle or a massive consolidation ever to be sole owners of a championship team again, and until then, they're stuck watching from the nosebleeds.

The Biggest PE Funds Still Fighting for a Piece of Sports

That said, some PE giants refuse to give up. They're raising record funds, chasing minority stakes, and getting creative by buying everything around them—stadium revenues, league commercial rights, media platforms, and more. 

  • Arctos Partners – The Sports Specialist: Closed Fund II at $4.1 billion in April 2024—the largest pool ever dedicated exclusively to pro sports, with total sports AUM hitting $7 billion. They snagged a minority stake in the Buffalo Bills the second the NFL changed its institutional ownership rules in 2025, adding to their portfolio with stakes in the Utah Jazz, Philadelphia 76ers, and Paris Saint-Germain.

  • Ares Management – The Multi-Sport Empire Builder: Raised $3.7 billion for their first Sports, Media & Entertainment fund and immediately launched a second one. Grabbed 10% of the Miami Dolphins in 2025 (one of the NFL's first PE deals) while owning stakes in Atlético Madrid, Inter Miami CF, and the San Diego Padres.

  • Apollo Global Management – The Lending-First Strategist: Co-founder Joshua Harris owns the 76ers and Commanders personally (bought the 76ers for $280 million in 2011, now worth $2 billion), but Apollo the firm plays a different game—lending to clubs like Sporting Lisbon and Nottingham Forest. They're building a permanent sports finance vehicle and circling Atlético Madrid for an €800 million ($864 million) stadium development deal.

  • CVC Capital Partners – The League-Level Player: Forget buying teams—CVC buys entire leagues. They pumped €1.994 billion ($2.15 billion) into LaLiga's commercial vehicle, own 14.3% of Six Nations rugby, and grabbed 20% of the WTA for $150 million. Their sports assets topped £9 billion ($11.4 billion) by March 2025.

  • Sixth Street – The Stadium Revenue Genius: Cut a €360 million ($389 million), 20-year deal with Real Madrid to monetize the new Bernabéu's businesses. They also own Legends (the Cowboys/Yankees venue operations joint venture), basically printing money from stadium concessions and premium experiences.

How Many Billionaires Does It Take to Buy a Team?

Here's the thing: even individual billionaires can't own a sports franchise alone anymore. Modern sports franchises require entire syndicates of ultra-wealthy investors, and leagues have strict rules about who gets to play and how much they can own. 

How Many People Usually Own a Team

Today's typical ownership structure looks like one control person plus 5 to 20 limited partners—a country club of billionaires pooling their cash. The NFL caps ownership groups at 25 people total (the controlling owner needs at least 30% of the team). The NBA requires a controlling governor with at least 15% and historically limits teams to around 25 individual owners.

Josh Harris, for example, didn't buy the Commanders alone—he brought 20 limited partners along for the ride. The Bills added 10 new limited partners after the NFL opened to PE money in 2024. Even MLS teams like LAFC list celebrity-heavy syndicates with three managing owners and a roster of part-owners that reads like a Hollywood VIP list.

The upper bound sits around 25 individual owners for NFL and NBA teams. MLB, NHL, and MLS often land in similar ranges, though their formal headcount caps aren't as clear. 

What It Takes for PE Funds to Own a Team

PE funds can't control teams—period. They get table scraps: passive minority stakes with league-imposed handcuffs. Here's what each league allows:

  • NFL: Teams can sell a maximum of 10% total to pre-approved funds, minimum 3% per fund. The controlling owner still needs a 30% minimum. Translation: A $6.5 billion team offers $650 million to funds—one fund could take the whole 10%, or 2-4 funds split it.

  • NBA: Institutions get up to 30% aggregate, single fund capped at 20%. The controlling owner needs 15% minimum. Math check: $6 billion team = $1.8 billion available to institutions, but one fund maxes out at $1.2 billion.

  • MLB: Institutions get 30% aggregate, single fund typically capped at 15%, five-year minimum hold required. A $2 billion team offers $600 million to funds—two funds at 15% each hit the ceiling.

  • NHL: Institutions get 30% aggregate, single fund capped at 20%, minimum $20 million per fund investment. A $1.2 billion team means $360 million available—two funds needed to hit the 30% cap.

  • MLS: Institutions get 30% aggregate, single fund capped at 20%. A $1 billion club offers $300 million to funds—again, two funds needed to max out.

  • NWSL: The women's soccer league actually allows funds to take majority control (Sixth Street owns Bay FC). Multi-team fund rules cap minority slices at 5-20% and 30% per club maximum.

Pros and Cons of Sports Franchises Going Public

Yes, ownership groups tend to look like billionaire conventions.

But what happens when even billionaire conventions can't afford the entry fee? 

European soccer figured it out years ago—Manchester United trades on the NYSE, Juventus on the Milan exchange, Borussia Dortmund on Frankfurt. Twenty-plus European clubs already let regular people buy shares. 

Could American sports follow suit?  

The idea sounds crazy until you realize we're running out of billionaires who can write $10 billion checks.

The Pros: Why Wall Street Could Save Sports

  • Stadium Money Without Begging: Teams need billions for new stadiums and global expansion—public markets offer instant access to that capital. No more groveling to city councils for taxpayer funding or hunting for private investors one by one.

  • Fans Become Owners (Sort Of): The Green Bay Packers already did it—360,000 fan-shareholders own the team through a nonprofit structure. Public listings create shareholder loyalty and community goodwill. Your season ticket holder becomes your investor, doubling their emotional (and financial) stake.

  • Early Investors Finally Cash Out: Founders and early backers get liquidity without selling the whole team. They keep control while turning some equity into cash—the dream exit that doesn't require exiting.

  • Global Brand Explosion: Public listing supercharges the profile. Manchester United's NYSE listing opened revenue streams worldwide—merchandise sales in Asia, sponsorship deals in markets they'd never touched. Stock tickers create 24/7 brand awareness.

  • The MLS Test Case: Multiple MLS clubs already explore IPO options while European clubs trial fan-share programs. The model delivers both PR wins and capital infusions. Fans love owning a piece, and teams love their money.

The Cons: Why Teams Fear the Stock Market

  • Every Dollar Goes Public: Kiss financial privacy goodbye. Earnings, debt levels, player salaries, concession profits—everything becomes public record. Competitors read your playbook, agents know exactly what you can afford ,and fans scrutinize every expense.

  • Your Stock Price Follows the Scoreboard: Game-to-game results could whipsaw valuations regardless of actual business performance. Lose three games straight? Stock tanks. Star player tears an ACL? Stock crashes. Win the championship? Stock soars.  

  • Quarterly Earnings vs. Championship Windows: Wall Street demands quarterly growth. Teams need patient capital for 3-5 year rebuilding cycles. Short-term investor pressure forces win-now moves that wreck long-term strategy. Imagine hedge funds demanding you trade draft picks for aging veterans because Q3 revenue looks soft. It sounds funny until it isn’t. 

  • Fans Hate Corporate Overlords: Nothing kills fan loyalty faster than "shareholders demand cost cuts." Every ticket price increase, every beloved player traded for financial reasons, every corporate decision gets blamed on faceless investors. After all, Manchester United fans storm their own stadium to protest the Glazer ownership.

The New Reality: When Billionaires Can't Afford the Game

PE funds averaging $763 million can't touch $10 billion teams. Even the biggest sports funds max out at $7 billion—enough to buy 70% of the Lakers if they're lucky.

Except they're not lucky, because leagues cap them at 10-30% stakes. The money that bought entire franchises five years ago now barely gets you into the ownership meeting.

Meanwhile, franchises worth more than small countries explore public listings because what else can they do with the buyer pool as small as ever?

Sports franchises won so hard they broke the game. They outgrew private equity, outpriced billionaires, and outpaced the very system designed to buy them. The Lakers at $10 billion, the Cowboys at $12.8 billion—these aren't sports teams anymore. They're borderline sovereign wealth fund territory.  

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