It surfaced on Tuesday after eight years buried in insurance filings. I ran the present value on all of it: what he pledged, what it costs him, where the money went, and why teenagers keep paying 42% for the deal he got at 4.8%.
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Aug 29, 2026
Dana White built a cage on the White House lawn. Weeks later, TKO priced the wreckage with a metric the PR industry outlawed in 2010, and skipped the audited number sitting three lines below it
Aug 7, 2026
Every front office is running it. How much of what you paid for is an edge, and how much is a utility bill?
Jul 31, 2026
A billion people will watch the World Cup finals on Sunday. Apple sees 120,000 per MLS game. Somewhere between those two numbers sits a $22 billion league.
Jul 18, 2026
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