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Everyone and Their Mother Is Buying a Sports Team. But Who's Going to Run It?

Outside money is pouring into sports with sharp analysts, gorgeous models, and nobody who’s ever made payroll at a club. SGA just bought into the one deal this year that got that right. Everyone else is about to pay tuition.

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Oct 16, 2026

Before You Double Your Sports Marketing Budget, Read This

Fanatics may spend $1B on ads as sportsbooks and prediction markets bid up customer acquisition. Smaller brands need a very different growth playbook.

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Oct 9, 2026

The LIV Golf Bankruptcy Is the Best Tax Deal in Sports

The Saudis lost $5B they could never deduct. BC Partners is paying $250M for a golf league that could go a century without a real federal tax bill. Tax-loss harvesting, at sovereign scale, with Jon Rahm.

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Sep 12, 2026

UCLA Fired AD Martin Jarmond Over a $241 Million Deficit. Yet Almost Every Athletic Department Has One.

UCLA moved to the Big Ten, got an 88% raise, and still lost money 7 years running. Now the chancellor wants athletics to pay for itself; a trick 94% of Division I can't pull off.

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Sep 5, 2026